"What's for dinner?"

Three words. Every evening. A tiny question that steals hours. We plan your week, build your cart, and get out of the way.

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9:41 5G
Text Message
Weeknight
Today 5:32 PM
Hey! Ready to plan your week? How many dinners do you need?
4 dinners this week
Perfect. Any ingredients you want to use up?
Got some chicken thighs
Nice. Your plan is ready!

See how it works

A real conversation from last Tuesday. From "we need food" to a full cart in under a minute.

Tuesday 5:47 PM
Hey! How'd last week's meals turn out? Any hits or misses?
The chicken thighs were great, pork cutlets were meh
Noted—I'll skip cutlet-style recipes for a while. Ready for this week? Still family of 4, no fish for Emma?
Yep, and we're trying to eat less meat this month
Got it. Here's your plan:

Your Meal Plan

  • Mon: Crispy Chickpea Bowls with Tahini Sauce
  • Tue: Sheet Pan Chicken Thighs with Lemony Potatoes
  • Wed: Creamy Tomato Pasta with Burrata
  • Thu: Korean Beef Bowls with Pickled Veggies
Two meatless nights this week. Want me to build your Kroger cart?
Yes please
Done! Your cart is ready with 23 items. Open in Kroger →
Enjoy your week! I'll check in next Tuesday.

Three texts to dinner

1

Text your preferences

Tell us what you like, what you don't. We remember and get better each week.

2

Get your plan

We pull from the best cooking newsletters and build a plan that actually fits your week.

3

Cart ready, you're done

One tap to your Kroger cart with everything you need. Schedule delivery and cook.

Simple pricing

$1 for your first week

Then $5/week. That's it.

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Questions

We curate from the best cooking newsletters—What to Cook, NYT Cooking, Serious Eats—so you get tested, seasonal recipes. No random blog posts with 2000-word backstories.

Kroger-owned stores include Ralphs, Fred Meyer, King Soopers, and more. We're adding Instacart support soon, which will open up most grocery stores. Text us to get on the waitlist.

Absolutely. Just text us "swap Monday" or send us a recipe link and we'll rebuild your cart. It's a conversation, not a rigid system.